SO MOnday: 9th November 2015

09/11/2015

Hewie Dalrymple and Abbey Torrance round up the best social and mobile news from the past week - including Twitter Hearts, Tinder's new algorithm, Facebook's Music Stories, John Lewis's #ManOnTheMoon & more...

Abbey Torrance Abbey Torrance Digital Manager Carat
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Twitter introduces Hearts

The social media giant Twitter announced on their blog that they are ‘changing their star icon for favourites to a heart and we’ll be calling them likes’.

The blog read, ‘We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favourite’.

They released this tweet explaining what the heart means here.

Tinder has announced a ‘huge’ change to its algorithm

Tinder has announced a significant change to their algorithm but are yet to officially reveal what the change will be. They are reporting that the change should result in an increase in connections by up to 30%.

Sean Rad the CEO of Tinder has said that the sheer volume of users has led to them to look for new ways to "reduce the barriers to people connecting," and, in particular, help with "deeper connections."

This change comes off the back of another addition to Tinder last month when they launched the Super Like. This is a function people can only use once a day to let another user know that they really like them.

Currently the app receives a staggering 1.6 billion swipes per day resulting in 26 million matches each day. In total there have been 9 billion matches since the app launched.

Music Stories: Facebook adds song clips to your News Feed

Facebook are trying to make it as difficult as possible for people to leave their app by giving you almost everything you could possible need on your news feed. The latest inclusion is a music feature that will let you sample the music shared into your feed without having to leave the app. The new post format is called Music Stories and will let users preview 30 second clips of songs and albums shared to Facebook from Spotify, Apple Music, and iTunes.

Before you worry that you don’t subscribe to these music services, don’t panic as you don’t need to have Spotify or Apple Music installed on your phone, or be a subscriber to either service to hear clips on Facebook. Users can save songs to their music collections, or buy it from iTunes by clicking a button on the post.

Nowadays, Facebook is the place where people get their news and the Facebook video platform receives about 8 billion views a day. So it is no surprise that Facebook are looking to integrate with music services. Keep an ear out for this latest addition!

Facebook and AI?

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They talked about it at the Web Summit in Dublin this week as well as on their blog about their developments into artificial intelligence technology.

Facebook ‘hopes the technology – a blend of artificial intelligence and machine-learning – will be able to help blind people “see” images by enabling our computers to distinguish what is in a picture’.

‘Our AI research efforts – along with our work to develop radical new approaches to connectivity and our work to develop immersive new VR technology – are a long-term endeavour’ wrote Facebook’s chief technology offer, Mike Schroepfer.

This is again a really exciting development from Facebook, showing that they are expanding their company’s vision towards creating other tools for their users.

#ManOnTheMoon

John Lewis released their highly anticipated Christmas ad the day after Bonfire Night on Friday 6th November.

Teasers of the #ManOnTheMoon were released a week earlier to create buzz around the content of the ad with a hashtag and also a Twitter profile. On Friday, the internet was abuzz with conversation around the TV ad with the biggest question – did you cry? Let us know if you loved it or preferred other Christmas ads!

Abbey Torrance Abbey Torrance Digital Manager Carat
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