SO MOnday: 5th October 2015
Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week - including YouTube's shopping ads, Facebook gifs, the most popular apps ever, and Snapchat...
Google have announced new updates for YouTube via their blog.
Diya Jolly, the director of video ads product management wrote: "Shopping ads on YouTube provide an entirely new revenue stream for creators, providing another way to monetise product-focused videos.
"They also provide a more interactive experience for viewers, letting them shop directly from videos."
No release date has been confirmed, however it is said to be ‘in the coming months’.
Facebook users should expect to see a lot more creative expression on their feeds shortly. The world’s largest social network announced that they are allowing users to choose videos or temporary photos for their profile image on mobile.
Facebook said this project, which will start as a test for users in the UK and California, is 'designed to let users more easily express themselves’.
An actual live date is still to be confirmed however it is believed ‘the project is focusing on users of Apple’s iPhone for now’.
Are you a huge cat lover? You could personalise your profile picture to have cat emojis. The ideas are limitless! A very nice step in the direction of ‘personalisation’ from Facebook.
Reports have surfaced that YouTube could be looking to republish their terms and conditions ‘laying the groundwork for a reworked subscription service’.
This would push YouTube into the space of Spotify/Apple Music for music fans or Netflix/Amazon Prime for programmes.
Or for instance, it could make YouTube’s biggest Vloggers only accessible on a subscription based service, therefore unlocking an additional source of revenue for both stars and YouTube.
Do you think this will take off? Let us know your thoughts below.
- Facebook Messenger
- WhatsApp Messenger
- Find My iPhone
- Google Maps
- iTunes U
Snapchat has gained popularity as a marketing tool, having evolved from a mere communication tool for teenagers, to a serious brand marketing contender. Colin Nagy, executive director at agency The Barbarian Group has said: “As the platform is becoming more and more popular, brands are blindly jumping onto it without thinking about their target audience."
So what should brands consider before investing in Snapchat?
Noah Mallin, head of social at agency MEC's North American operations said: "Snapchat is very good at showing awareness but the platform cannot help brands who are looking to drive direct response." He goes on to add: "It very much depends on your audience. Snapchat has a younger user base than other social media platforms.”
If your goal is awareness and you are targeting a millennial audience then allocating some marketing budget to Snapchat would be recommended. The key differentiator for Snapchat and what makes it so attractive, is that it offers guaranteed attention. A user needs to press the button on their phone in order to watch a video for a few seconds before it disappears. The two best ad features you should start with are Stories and Discover, according to MEC’s Noah.
"We've seen substantial user engagement in Stories which is a great place to showcase your storytelling skills. But if you use that feature, you need to think hard how to make your content feel native. There are also opportunities in the Discover section. Partnering with some of the media partners on the platform is a valuable branding experience," he says.