SO MOnday: 26th October 2015


Hewie Dalrymple and Abbey Torrance round up the best social and mobile news from the past week - including spooky Halloween videos, YouTube Red, Boomerang, Burberry and Snapchat, Back to the Future tweets and more...

Abbey Torrance Abbey Torrance Digital Manager Carat

360° Youtube Halloween Video

Halloween is almost here, and so we can expect to see many 360° and VR (virtual reality) adventures to tell horror stories in some new and interesting ways.

First up this year is Target in the US, with their “Epic 360° Halloween Adventure.”  In the opening video a raven steals your phone. Users can then explore four scenarios in 360° video; across mobile, tablet and desktop, while at any stage stopping to shop that scene at the click of a button. It is evidently designed with a family audience in mind but its 400,000+ views in a week show that it has proved to be engaging.

YouTube Red

YouTube have launched their monthly subscription service and it is called YouTube Red. It costs $9.99 per month and will be available for purchase on October 28th, starting in the US, then rolling out worldwide.

Along with removing ads, subscribers will be able to save videos for offline viewing, and keep videos running in the background on mobile. That means you can listen to a music video while checking WhatsApp or surfing the web.

That monthly fee also gives you access to Google Play Music, meaning you get two streaming services for the same price Spotify or Apple Music charge for one without video. As a final enticement, YouTube will also begin putting new, exclusive content behind a paywall.

Click here to see a video showing YouTube Red in action.

Instagram launches ‘Boomerang’

It’s not a photo. It’s not a gif. It’s a Boomerang.

Boomerang is the latest video app which ‘lets you turn everyday moments into something fun and unexpected’. The app ‘takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward', that can be shot in portrait or landscape.

The user simply has to ‘tap to shoot’ and the app does all the hard work. Once the user has captured their ‘Boomerang’ they can share it instantly on Instagram.

Boomerang from Instagram is available today for iOS in Apple’s App Store and for Android in Google Play.

Burberry uses Snapchat for Mario Testino shoot

The fashion powerhouse Burberry has given fans access to content that previously users wouldn’t have been able to see.

Burberry snapchat.jpg

The ‘time limited access’ is allowing users to see the famed fashion photographer Mario Testino shooting Burberry’s next big print ad campaign.

It is great to see brands utilising the platform like this and the fact that the content disappears after 24 hours makes the content even more exclusive.


Here is a collection of great tweets from brands on Back to the Future day. October 21 2015.

Abbey Torrance Abbey Torrance Digital Manager Carat
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