SO MONDAY: 18TH July 2016

18/07/2016

Abbey Torrance and Emma Saddleton round up the best social and mobile news from the past two weeks.

Abbey Torrance Abbey Torrance Digital Manager Carat SO Monday social media news mobile news
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Calling all 90s kids: Pokémon Go Is Live

In case you missed it, the augmented reality app that is Pokémon Go is live as a free download in the app store on iOS and Android. The game allows users to find Pokémon in and around their local area through AR on their phone’s camera, as city landmarks become ‘gyms’ and allow for battles with other players.

Now available in the UK, Australia and US, the game shows the future of mobile gaming and how AR may become more mainstream. The game has escalated, gathering double the numbers of active accounts on Tinder in two days, and has overtaken Twitter – with all other big numbers here.

Football teams take advantage of Facebook’s new offerings

In the last few weeks, Manchester City and Tottenham Hotspur have both used Facebook to launch new products and services, becoming the first football teams to utilise the respective offerings.

Spurs have used Facebook live to launch their new home kit for next season, sponsored by Under Armour. The stream was 15 minutes long and the broadcast generated 71k views in the three hours after it ended.

On the other side,  Man City have signed up to Facebook’s Messenger Bot service, allowing users to chat online to their customer service team and receive updates on  transfer news, social topics and match day analysis when the team are playing. The move continues a stream of digital upgrades for the club, after being the first club to broadcast live in VR and launch a giphy page.

These developments allow brands to bring their fans even closer, giving them the feeling of ‘exclusive access.’

Pinterest brings eComm closer by adding a shopping cart

Users can spend hours curating the perfect Pinterest board designing homes, weddings, parties etc. Now these project ideas can be one-step closer to becoming a reality with the addition of a shopping cart across Pinterest’s desktop and mobile apps.

The platform has also included a visual search tool, allowing you to search for other items in that dream room that you have seen whilst scrolling through the site.

‘Shop The Look’ spreads already exist in fashion magazines. Perhaps ‘Shop This Room’ or ‘Shop This Wedding’ may start to become commonplace on Pinterest.

Thanks to Dan Calladine for sharing!

Abbey Torrance Abbey Torrance Digital Manager Carat SO Monday social media news mobile news
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