SO MOnday: 12th October 2015


Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week - including new Facebook emojis, Disney's 3D colouring book, Starbucks' beacons and more...

Hewie Dalrymple Hewie Dalrymple Executive Carat UK


Facebook introduces Dislike buttons

The dislike function comes in the form of emoji’s on the Facebook platform, next to the ‘Like’ button.

Mark Zuckerberg alluded to this functionality last month, and that they had been looking to develop the Like button so that people could truly feedback how certain content on their newsfeed made them feel.

So alongside Like, users can now feel Love, Haha, Yay, Wow, Sad or Angry about posts.

Will you use these?

Disney invents a 3D colouring book

disney colouring book.jpg

A hugely exciting development has come from Disney which will allow your real life drawings to become projected in 3D – a very impressive technology that Disney fans all over the world will want to get their hands on. 

Currently still in the research phase, we shall share as soon as we hear once it is being released.

10 B2B Brands that know how to use social media.

B2B brands have forever been seen as the boring cousin of B2C.  There are many examples of B2C companies really making the most of social media. Whether it’s an amusing tweet at a culturally relevant moment or a battle of words with a competitor, many B2C brands are known for their excellent use of social media. Take Paddy Power for one example.

Well, it may surprise you to know that B2B brands are catching up with their popular cousins and making the most of social channels. Have a click here to see ten brands that are letting their hair down and showing some personality.

Starbucks, The Roastery Mobile Experience

Starbucks Roastery and Tasting Room in Seattle, is a unique experience that lets visitors follow the coffee bean’s journey from harvesting to roasting and tasting, giving them a great cup of coffee… all with a perfect companion mobile experience, helping to tell the compelling story behind it all at once.

Powered by iBeacon trigger points, the mobile experience tells the roasting story as you move throughout the entire high-end Starbucks.

Facebook satellite to beam internet to remote regions in Africa

In a similar vein to Google’s Project Loon, Facebook is looking to ‘beam internet access down into communities from the sky’.

Mark Zuckerberg used his own Facebook account to make the announcement about how they are looking to utilise satellites in space to project internet access into third world countries. Previously on SOMO we have discussed Facebook’s plans to use large aircraft to carry out this operation but it seems like the plans are developing.

He wrote: ‘Over the last year Facebook has been exploring ways to use aircraft and satellites to beam internet access down into communities from the sky to connect people living in remote regions, traditional connectivity infrastructure is often difficult and inefficient, so we need to invent new technologies.'

This is a brilliant way to help local markets develop and will open up opportunities to tradesmen and also connect them to friends and family.

Fact of the day: 70% of all mobile searches result in a call. Is your client mobile optimised?

Hewie Dalrymple Hewie Dalrymple Executive Carat UK
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