Matthew Landeman on Mediatel Newsline: IAB digital adspend report

09/10/2015

Advertisers spent a record £3.98 billion on digital advertising in the first half of 2015 - up 13.4% year-on-year - according to the latest Internet Advertising Bureau UK Digital Adspend report. Carat's Matthew Landeman spoke with Newsline to share his views.

Kirstie Holsworth Kirstie Holsworth New Business and Marketing Carat UK
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Carat's executive client officer, Matthew Landeman says

"Investment into digital marketing across the board continues to grow at a pace ahead of last year and at a significant multiple ahead of the economy at large.

As it stands the IAB is right to place this growth in context against the amount of current attention around ad-blocking technologies as it demonstrates an industry that continues to have strong momentum and that clients are confident investing in, delivering effective and directly measurable outcomes.

Mobile advertising passing the landmark £1bn shows that consumers are spending more time with good content than ever before and there is still room to grow. The fact is that even at this scale, the investment in mobile lags behind its level of usage as an internet platform so we would expect to see this trend continue and clients to further dedicate resources on getting their mobile propositions right."

This article first appeared on MediaTel Newsline on 09.10.15

Kirstie Holsworth Kirstie Holsworth New Business and Marketing Carat UK
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