British Airways lands ads in Time Out London takeover

05/01/2016

January is a really key month for all airlines promoting sale prices as people plan their holidays ahead, and so in preparation of the fierce market place Carat have been working closely with Time Out and devised the first ever total domination of the magazine in the UK, giving British Airways complete 100% share of voice during a very crucial period!

Kirstie Holsworth Kirstie Holsworth New Business and Marketing Carat UK British Airways Time Out Media First
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British Airways has taken over all of the advertising space in today's Time Out London, the city listings title.

The campaign has been created by the Time Out Creative Solutions team and includes the lead story on the best things to do in London, the UK and the rest of the world in 2016.

Time Out London said that this is the first time that a UK publication has featured one brand across all of its advertising space. The deal was struck by Carat, and Bartle Bogle Hegarty helped with creative output. 

The campaign includes British Airways ads appearing on Time Out London’s website on Sundays in January.

Adam Harris, the international creative director at Time Out, said: "We’ve been working with British Airways on big brand campaigns like this for the past two years, and this campaign is our most ambitious to date.

"By integrating our advertising with the trusted content of Time Out London, we’re confident that our British Airways January sale partnership will be one of our most engaging campaigns to date."

This article first appeared on Campaign online on 05/01/16
Kirstie Holsworth Kirstie Holsworth New Business and Marketing Carat UK British Airways Time Out Media First
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