Media convergence is removing the barrier between the point where brands engage with consumers and the point where people transact with brands. This makes the contribution of media to business growth more direct, visible and measurable.
Our ability to unlock this value is collaboration; with our Dentsu Aegis Network partners, with other agencies and with media and technology companies. This is built on our history as the largest independent global media agency, and Dentsu Aegis Network’s unique single-P&L operating model. This platform gives us the ability and agility to tap into the expertise of the entire network quickly and effectively to answer any brief or challenge, and take responsibility for the whole of a brand’s media ecosystem.
This has enabled Carat UK to win more than 150 awards and £500 million worth of new business in the past three years, and helped us become the fastest-growing global media agency, consistently ranked #1 by RECMA within their Qualitative Agency Evaluation of 44 local markets.