Jakarta: Ernita Ariestanty (Tanty), Brand CEO Carat Indonesia, announced today the agency’s appointment as a strategic partner in all marketing communication activities for AXIS Indonesia.  This account was won following a lengthy and tough fought out pitch against ten other media agencies.

Axis is the fastest growing GSM and 3G mobile phone operator in Indonesia and after only three years of operation the company covers over 80% of the population and is available in more than 400 cities.

The pitch process took over 2 months with 10 agencies being invited, eventually ending up with 5, which included incumbent Zenith. After the 5 presentations, AXIS asked the best two to re-present.  They then appointed Carat who, in the client’s professional opinion, was considered the best partner for AXIS.

“It’s an honor for us to have this trust. It shows our creativity in highlighting solutions beyond traditional media to support AXIS in becoming one of the most reputable providers in an extremely competitive and challenging cellular market in Indonesia,” Tanty said.

Source – Asianmediajournal.com
http://www.asiamediajournal.com/pressrelease.php?id=2999