Aegis Group plc ("Aegis"), the world's leading, focused media and digital communications group, today announces that Carat has been appointed by General Motors Co. ("GM") as its global media partner, following a full agency review undertaken during the fourth quarter of 2011.  

The appointment carries an anticipated annual media spend of US $3 billion worldwide, according to Kantar Media.

The remit of the multi-year contract includes media planning and buying, search, social media and mobile communications and the relationship will ... More

David Holtham, CEO Aegis Media North Asia, announced today the appointment of Woohyun Nam as CEO of Carat Korea.

Previously General Manager of Carat Korea, Woohyun will now take on the overall management of the agency, he ... More

Carat was today announced as The Drum's Media Agency of the Year in the UK.

Drum commented that "Carat’s partnership of Nivea and Asos last year demonstrated why the agency continues to be a global player. To have the clout ... More

The Walt Disney Company has awarded its media planning and buying business to Carat.

Greg Mason, vice-president, marketing for Walt Disney Studios Canada, and Marlie Morrison, managing director of the company’s parks and resorts, issued a joint ... More

Jakarta: Ernita Ariestanty (Tanty), Brand CEO Carat Indonesia, announced today the agency’s appointment as a strategic partner in all marketing communication activities for AXIS Indonesia.  This account was won following a lengthy and tough fought out pitch against ten other ... More

Long-term trend of two-speed world and rapid digital growth continues

Carat, the world’s leading independent media communications agency, today publishes its updated forecasts for global advertising expenditure for 2011 and 2012. Carat’s data shows global advertising expenditure has and ... More

Singapore: Anupriya Acharya, CEO Aegis Media Singapore, announced today Carat Singapore has won the prestigious Changi Airport Group account following a competitive pitch.

The integrated account will include Planning, Buying, Digital and Outdoor.

Changi ... More

Campaign Live today reported that Tourism Ireland is set to appoint Carat to handle its £50 million global media planning and buying account.

According to the article, Carat will replace Mindshare on the business after a final head-to-head pitch ... More

Building on the phenomenal success it is enjoying in South Africa, media agency Carat has established itself as a leading player in east and southern Africa by winning the Coca-Cola account in 6 countries within the region.

... More

The Home Depot has shifted the bulk of its media assignment from Interpublic Group's Initiative to Aegis Group's Carat after a review, the client has confirmed.

The client spent $420 million on ads last year and $450 million in ... More