CARAT EXPANDS INTO BAHRAIN WITH NEW PARTNER

15/12/2014

Carat MENA is continuing its rapid expansion across the Middle East and North Africa by appointing a partner in Bahrain

In step with strides being made in the digital technology field and with a view to keeping up with the changing consumer behaviour, Gulf Marcom Group, the first marketing communications group established in Bahrain in 1974, has teamed up with Carat – the world's leading independent media planning & buying specialist and a market-leader in digital and non-traditional media solutions. Gulf Marcom Media House, the media planning and buying arm of Gulf Marcom Group will be the partner of Carat for the Bahrain market.

The signing ceremony took place at the Gulf Marcom office on 8th December and who was represented by Khamis Al Muqla - Chairman, Thamer Al Muqla - Managing Director and Philip Antony - Media Director.  The Carat team was led by Mr. Ahmad Haidar - Managing Director, Carat, Saudi Arabia and Mr. Zein Jammoul – Regional Finance Director MENA.

Thamer Al Muqla after signing the agreement said, “We are very pleased with this significant affiliation with a global media network. Gulf Marcom, a member of the full-fledged advertising and marketing communications Group (GMG) has been leading the way in this industry since 1974. The Group comprises of several different companies, each specialising in a different area, which includes branding and advertising, event management, media and digital as well as related marketing communication activities. With this new partnership, we will be able to take advantage of new ways in media usage to deliver business value to our clients.”

Ahmad Haider, who will manage the operations in Bahrain, said “This new partnership illustrates the importance Carat is placing on the Bahrain’s media market, which had seen significant growth in recent years, and the subsequent need to support our clients in the Kingdom of Bahrain. This market has huge promise fuelled by urbanization and a growing sense of consumerism and we are pleased to partner with such a well established and respected group.”

 

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