Our Leadership

Find out more about our regional leadership team

Michael Nederlof

Michael Nederlof

CEO, Dentsu Aegis Network MENA | Dentsu Aegis Network Management

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Michael Nederlof is an e-commerce-, media-, and digital entrepreneur who has successfully founded over 10 businesses in different areas around the world over the past 20 years and counting. As CEO of Dentsu Aegis Network (Carat, Dentsu, Isobar, iProspect, Posterscope, Vizeum) in the MENA region since 2010, Michael has aimed to expand and improve Dentsu Aegis’ media and advertising network to support Global, regional and local clients in the Middle East and North Africa.

Following the acquisition of Aegis Group plc by Dentsu Inc. in 2013, Michael became CEO of Dentsu Aegis Network MENA. When Michael joined the company in 2010, Carat was the only brand in the region. The MENA portfolio now includes 6 Dentsu Aegis brands and 20 offices across MENA.

Ramzi Haddad

Ramzi Haddad

Managing Director - Carat UAE & Lowergulf | Carat Management

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Ramzi Haddad has over 14 years of solid experience in client servicing and business development assignments whilst working with renowned agencies including Saatchi & Saatchi, BBDO and McCann Erickson networks in Beirut, Milan and Dubai.

At Carat, Ramzi works closely with the agency’s media buying and planning team on media solutions that help deliver business value to clients. 

Ahmad Haider

Ahmad Haider

General Manager, Carat Saudi Arabia & Egypt | Carat Management

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Ahmad Haider has over 14 years of solid experience in client servicing and media management. His experience revolves around good analytical skills, strong negotiation and generation of creative solutions while working on various categories and brands ranging from Services, FMCG, Retail, Cars, B2B offerings, banking and finance and luxury brands.

Ahmad joined the network in 2008 and manages Carat’s operations in Jeddah, Riyadh and Cairo.

Karen Hoyek

Karen Hoyek

General Manager Carat Levant | Carat Management

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Karen Hoyek has over 16 years of solid experience in client servicing and media management,  working with renowned agencies including D’Arcy/ DMB&B  and Mediacom networks in Beirut.

Karen joined the network in 2011 and manages Carat’s operations Beirut, Amman, Baghdad and Damascus

Hassane Yamak

Hassane Yamak

General Manager, Dentsu Aegis Network Pakistan and Iran | Dentsu Aegis Network Management

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Hassane Yamak has spent most of his 10+ year in accruing extensive media experience within three regional hubs; Dubai, Beirut and Cairo. His key skills encompass managing client partnerships and set ups, developing accountability and augmenting media integration. An advocate for creative leadership, team spirit and individual thought contribution, Hassane leads Carat and Dentsu Aegis' businesses in the emerging markets of Iran and Pakistan.