Carat win 4 way pitch for media planning & buying account
Carat Leeds are pleased to announce their appointment as media planning & buying agency for the confectionary manufacturer Swizzels Matlow.
Following a 4 way pitch, the client chose the team at Carat Leeds to work on their first above the line media campaign focused on their sweets brand Squashies. The launch will involve a national TV and cinema campaign alongside social and digital activity.
Swizzels will also be supporting their heritage LoveHearts brand and other brand extensions.
Dominic Geary, Managing Partner at Carat Leeds said, “We’re really excited to be appointed by Swizzels for their first major consumer campaign. Everyone knows and loves one of the Swizzels products from their childhood but with the new and refreshed products like the Squashies range coming to the forefront we hope to help them reach a whole range of new enthusiasts!”