Redefining Media


Increasingly, media is disrupting our clients’ business models, challenging the way they have historically achieved value through media.

Our purpose is to redefine how we collaborate with clients, colleagues and external media partners.

This means continually challenging the media status quo; seeking to reinvent legacy media models; looking to do things differently in media, to do them better.

We have never been tied to the conventions of traditional advertising agencies, which has afforded us a level of agility and independent thinking in responding to people’s rapidly evolving communication behaviours.


Carat’s mission is simple: to redefine the value of media through our command of convergence.

Carat is the fastest-growing global media agency, consistently ranked #1 by RECMA within their Qualitative Agency Evaluation of 44 local markets. We partner with clients in more than 150 countries, with a talented staff of more than 6,000.

We are uniquely designed to combine strategy with expert specialist execution, to deliver integrated solutions for our clients – from integrated media ecosystems reflective of culture, to data-enabled content delivered programmatically and optimised continuously.

We are redefining media in four ways: redefining insight, redefining planning, redefining investment and redefining business outcomes.


Our network attracts media and marketing professionals who are brave; who want to challenge what has gone before; people who want to be the catalysts for change for our clients.

Redefining Media.