Our Services

Carat creates innovative media campaigns that work across platforms and deliver real business value

We are able to leverage the unique Operating Model of our holding company, Dentsu Aegis Network, in each and every market. Our single P&L structure allows us to draw on the capabilities of our sister companies, including dedicated Out Of Home, Digital Performance, Marketing Effectiveness and Creative agencies, to access world-class specialisms and create bespoke teams to meet specific client needs. 

We are scalable, specialist and integrated.

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Marketing Consultancy

We conduct comprehensive brand and marketing analysis and strategy, including modelling and reporting.

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Media Investment

Our goal is to deliver a demonstrable uplift in media performance across TV, Print, Digital and Radio . We operate across three distinct areas of specialisation: Investment, Global Media Partnerships and Programmatic buying (AMNET). We use the opportunities presented by convergence and globalisation to deliver a value proposition that works for clients and media owners.

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Branded Content

We design, plan and execute bespoke on and offline branded content platforms and productions as part of wider integrated communications strategies.

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Direct Marketing

We have pioneered the use of analytics to improve the effectiveness of our direct response campaigns. We are currently focused on developing tools to optimise the allocation of performance budget across all digital channels, such as display, PPC, SEO and affiliates.

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Broadcast

We use innovative and new trading approaches to ensure our clients benefit from the best rates in the market. We pioneer new trading and partnership approaches with media owners, as well as creating cross-platform opportunities for our clients.

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CRM

We design and create everything from basic campaigns to full CRM systems, including customer platforms and communication systems. We create personalised, targeted experiences that start multi-channel conversations between brands and consumers.

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Product Placement

We plan and negotiate authentic, long-term partnerships and placement based on brand values and the wider integrated communications strategy.

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Out of Home

We understand how best to integrate out-of-home advertising into a client’s wider media ecosystem, and we work closely with our sister agency, PML to understand how consumers use emerging and evolving technologies.

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Planning

We use our unique Convergence Planning approach to deliver comprehensive ecosystem plans that integrate influential channels, effective content and valuable experience across Bought, Owned and Earned Media.

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Press

We use innovative and new trading approaches to ensure our clients benefit from the best rates in the market. We pioneer new trading and partnership approaches with media owners, as well as creating cross-platform opportunities for our clients.

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DATA

We recognise that the successful use of data can transform a modern media campaign and we specialise in finding new ways to harness data to deliver business value to our clients. We work with our sister agency, iProspect, to develop market-leading tools and services.

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STRATEGY

We place strategy at the heart of our real-world planning approach. Our experienced team have designed a unique approach – called Convergence Planning – to help clients navigate their way through an increasingly complex media ecosystem.

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MOBILE

We design, plan and produce complex and bespoke mobile applications and games, facilitate partnerships with key players, and build mobile commerce solutions, often leveraging the support and expertise of our sister agency, Isobar.

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SEARCH

Working with our sister agency iProspect, the global market leader, we act as a centre of excellence for performance-based digital media. We deliver advanced performance marketing programmes including analysis, commitment and optimisation.

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SOCIAL

We design, create and manage fully integrated social media platforms, online PR strategy and campaigns, with the ability to analyse, monitor and optimise online presence and reputation. We create multi-channel social ‘war rooms’, enabling our clients to respond at the right time, in real time.

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Consumer Insight

We use our proprietary, market-leading consumer behavioural survey, CCS, alongside a variety of other data sources and research tools to create client-specific insights. We provide sophisticated market analysis and strategic recommendations, including industry and geographical segmentation's.

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Digital

We place digital at the core of all our campaigns across Bought, Owned and Earned media. We have teams of specialists who focus on the delivery of excellence across all aspects of the medium, further supported by our sister agency, iProspect.