A perfect pint of Guinness for St-Patrick’s day

2015 | CANADA

To highlight St-Patrick’s day last March 17th, Diageo and Guinness brand launched a mobile campaign inviting you to pour yourself a perfect beer pint.

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w Many Perfectly poured Guinness beers In time for St-Patrick's Day

THE CAMPAIGN

The digital portion of the campaign, created by the agency Addictive Mobility, included a mobile application that invites users to pour a pint of Guinness with their mobile device. In addition, a microsite allows visitors to locate bars serving Guinness nearby. This is also the first interactive advertising deployed by a brewer, putting forward the interaction to tilt to pour.

The rest of the campaign, developed by agency Traffik and orchestrated by Carat, was deployed in outdoor advertising and television across the country.

Photo credit: DIAGEO / Guinness / Shutterstock

w Many Perfectly poured Guinness beers In time for St-Patrick's Day
G 1759 year the first export of Guinness was shipped to England
g 60 countries brews Guinness beer
$ 850 million liters of Guinness is sold annually in 120 countries
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