Virtual Reality will Redefine Advertising and Media

12/08/2015

Over the past few months, more and more tech brands have asserted their place in the virtual reality landscape. Google, Facebook, Sony, Samsung, HTC, Microsoft and even the Chinese social search engine Baidu have entered the virtual reality realm. In late February, the cautious yet ever disruptive Apple won patent approval for virtual reality goggles and controllers that work in conjunction with the iPhone. It has been forecasted that around 15m people will be in another reality by the end of 2016, and we can expect around 38 million people to own a virtual device of some kind by the end of 2018. With such fast-paced adoption occurring everywhere, we can expect 2020 to be very virtual.

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Virtual reality – a channel, not a device

It wasn’t too long ago that people considered the smartphone to be just another device for digital communications. While true, that assumption is also misleading. For example, our research clearly shows that there is a big difference in the types of people using smartphones versus desktops, and those that use smartphones do so for different reasons and purposes than using desktops. This has huge implications for advertising....read more on LinkedIn


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