MasterCard and the Rugby World Cup 2015


With heavy hearts, we say goodbye to the Rugby World Cup 2015. Carat was absolutely privileged to help MasterCard leverage its position as a Global Sponsor, helping to Turn the World Oval, and making the all-important connection to Priceless Surprises.

Our campaign truly tapped into rugby spirit, promoting the passion of rugby fans and “rugbyfying” key passion points.

We organised a complete domination of Waterloo Station throughout the six week tournament, with both static and digital formats across the concourse and platforms at the busiest train station in London. As a key travel hub for commuters, tourists and those heading to the games at Twickenham, our campaign was impossible to miss.

Our additional domination of Twickenham Station continued the MasterCard branded journey, further cementing the association between MasterCard and the RWC. We also branded fifty taxis roaming London, with full branding inside and out helping to spread our message across the Capital.

Unique partnerships with talkSPORT and the Telegraph helped MasterCard’s objective of Turning the World Oval come to life. 

Working collaboratively with MasterCard’s other agencies (including several Dentsu Aegis Network agencies’ iProspect, Amplifi, Storylab and Posterscope), we delivered a fully integrated campaign across channels, that leveraged paid social activity across not only the UK but across a number of other markets helping to make this a truly global campaign.

We're proud to have contributed to:

"Rugby World Cup 2015: Who won the sponsorship battle?"

"Rugby World Cup was a triumph for Adidas as well as All Blacks"

Looking forward to RWC 2019 in Japan.

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