Carat China redefines innovation with the launch of CAVE at CES Asia

12/05/2016

Carat China announces the launch of CAVE - a digitized space to inspire human interactions at the 2016 CES Asia, the premier event for the global consumer electronic technology industry and the second exhibition in China and in Asia.

CES Asia 2016 CAVE innovation
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Carat China announces today the launch of CAVE - a digitized space to inspire human interactions at the 2016 CES Asia, the premier event for the global consumer electronic technology industry and the second exhibition in China and in Asia.

CAVE is a place to understand how consumers interact, driven by the wealth of data and insights that Carat’s proprietary tool CCS has to deliver. Inspiring human interactions in a contained environment. 

In-depth data and analytics enable precise segmentation and profiling of different target audiences in China. Through Carat’s CAVE, consumers can interact to unlock personalized videos, insights, data, and even play games within one interactive environment. Marketers can use the system’s evolving tech stack to unlock new consumer insights and gain competitive advantage.

Implementation through a fully interactive and modular platform enables brands to easily create customized content to drop into the CAVE environment based on preset profile parameters. From e-commerce to virtual reality, CAVE is able to combine with the latest tech.

Kelvin Yip, Managing Director, Innovations of Carat China said: “In today’s innovation-driven economy, technologies emerge at a blistering pace. CAVE is easily upgradable and adaptable with a design that features a modular technology structure. This provides marketers with a modern intersection of creativity and philosophy, powered by technology and data driven insights”.  Leading infant nutrition brand FrieslandCampina were part of the launch experience: “Seeing CAVE was welcome exciting but practical innovation.  The features contained in Carat’s CAVE would allow me to directly and easily understand behavioral data and how it could apply to my brand strategy” said Helena He, Marketing VP of Friso China.  Wenyuan Zhao, CEO of P2P lending platform Heyunchou commented that: “Working with a technology that can evolve is simply a smart investment.  Our industry is growing in size and scope.  CAVE provides a vision of what that future could look like.

In addition, Carat China also launches an upgraded version of ICPAPER (the first digitised paper advertising medium)at CES Asia, together with AgIC and Yo-ren, managing to break through technical barriers and extend the application to interior design.

In this year’s Dubai Lynx 2016 (the middle east and north Africa region’s annual event for the creative communications industry to learn, network and be inspired), Carat China created a dark room fully customized by a 15m*1m wall wrap using ICPAPER to create a digitized wall-wrap. ICPAPER can be used to customize and tailor make interior decoration to create unique light and sound effects. The technology replaces the need for expensive, space-consuming hardware and, shorten the time-to-market to reach a bigger scale. Providing clients with an alternative solution in retail, outdoor, events and in-store decoration.

Sean O'Brien, CEO of Carat China & APAC commented: “I’m immensely proud of the work produced by the Carat China Innovations team.  They continue to deliver real value to clients, through new product development and process innovations.  They are a great success story and for me a point of pride that our innovation in China is influencing global markets.”

 

Media enquiries

Sarah Weyman, Head of Corporate Development

+86 21 3335 0316

sarah.weyman@carat.com

 

Ava Yang, Associate Director Corporate Development

+86 21 3335 0147

ava.yang@carat.com

CES Asia 2016 CAVE innovation
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