2020 Global Trends

03/01/2020

Each year the Carat team led by Global Head of Media Futures, Dan Calladine, undergo extensive research to provide a view into what we can expect to impact media, globally.

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Name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centered in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems. Many of the trends that we highlight on are the ripple effects of the diversification of these platforms away from their original specialism.

Carat's driving trend for 2020: ‘All-Conquering Ecosystems’. This reflects the expansion of and ultimately heightened competition between the big tech-platforms. In each case we consider why this is happening, who might be the winners and losers; and what might be the impact or implications for brands.

Read the full Carat 2020 Global Trends report here.

And tune into our podcast with Dan Calladine.

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