Carat partners with University of Edinburgh Business School on Marketing course

24/02/2016

Carat and Edinburgh University Business School Partnership

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This year Edinburgh University has launched the undergraduate Marketing course in official partnership with Carat Edinburgh to deliver the next generation of digital marketers.  

Developed in partnership with the School’s leading academics, the course will focus on the impact of digital transformations on contemporary marketing.

Students will receive cutting-edge insights on the latest trends to develop the skills needed to manage key elements of the increasingly complex multimedia environment – from branded content and broadcast advertising to mobile marketing.   

Carat staff will provide guest lectures and mentorship.  Students will also gain invaluable hands on experience working on real client projects.

Dr Ben Marder, Lecturer in Marketing will lead the course. He said:  

"Digital disruption has changed the game for marketers.  Engaging with fragmented audiences means that today's practitioners need to have a detailed grasp on everything from traditional print and broadcast media to mobile, search and experiential marketing.  

It is essential we give our students skills across these channels.  So we are very pleased to launch this partnership with Carat to give them real-world experience of this fast-changing landscape." 

David Crawley, Managing Partner of Carat Scotland, said:

"We are delighted to partner with the Edinburgh Business School on the development of their Marketing course.  As the marketing landscape continues to evolve and become increasingly digitally centric, we are proud to be working with such an established educational institution to ensure that the next generation have experience and insight into both the traditional methods of marketing but also exposure into the increasing number of digital marketing techniques that are emerging into the marketplace. "

http://www.business-school.ed.ac.uk/about/news/2691

 

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