Services

Carat exploits every opportunity to create innovative media campaigns that work across platforms and deliver real business value to our clients.

B

Branded Content

We design, plan and execute bespoke on and offline branded content platforms and productions as part of wider integrated communications strategies.

R

Broadcast

We have a specialist team of planners & buyers who implement campaigns across traditional and emerging broadcast platforms. We ensure our clients have access to the best rates in the market, whilst ensuring their communication strategies are brought to life through best in class implementational planning and new or innovative trading approaches with media owners.

I

Consumer Insight

We use our proprietary, market-leading consumer behavioural survey, CCS, alongside a variety of other data sources and research tools to create client-specific insights. We provide sophisticated market analysis and strategic recommendations, including industry and geographical segmentations.

c

CRM

We design and create everything from basic campaigns to full CRM systems, including customer platforms and communication systems. We create personalised, targeted experiences that start multi-channel conversations between brands and consumers.

d

Data

We recognise that the successful use of data can be pivotal in a modern media campaign and we specialise in finding new ways to harness data to deliver business value to our clients.

D

Digital

We place digital at the core of all our campaigns across Bought, Owned and Earned media. We have teams of specialists who focus on the delivery of excellence across all aspects of the medium, further supported by our sister agency, iProspect.

e

Experiential

We specialise in fresh thinking to develop effective activation platforms that inspire and engage consumers.

m

Marketing Consultancy

We conduct comprehensive brand and marketing analysis and strategy, including modelling and reporting.

C

Mobile

We design, plan and produce complex and bespoke mobile applications and games, facilitate partnerships with key players, and build mobile commerce solutions, often leveraging the support and expertise of our sister agency, Isobar.

o

Out of Home

We understand how best to integrate out-of-home advertising into a client’s wider media ecosystem, and we work closely with our sister agency, Posterscope, to understand how consumers use emerging and evolving technologies.

p

Planning

We use our unique Convergence Planning approach to deliver comprehensive ecosystem plans that integrate influential channels, effective content and valuable experience across Bought, Owned and Earned Media.

P

Press

We use innovative and new trading approaches to ensure our clients benefit from the best rates in the market. We pioneer new trading and partnership approaches with media owners, as well as creating cross-platform opportunities for our clients.

T

Product Placement

We plan and negotiate authentic, long-term partnerships and placement based on brand values and the wider integrated communications strategy.

s

Search

Working with our sister agency iProspect, the global market leader, we act as a centre of excellence for performance-based digital media. We deliver advanced performance marketing programmes including analysis, commitment and optimisation.

S

Social

We design, create and manage fully integrated social media platforms, online PR strategy and campaigns, with the ability to analyse, monitor and optimise online presence and reputation. We create multi-channel social ‘war rooms’, enabling our clients to respond at the right time, in real time.

b

Sponsorship

Carat has the largest sponsorship team of any UK media agency. We currently plan, manage and execute every element of some of the largest corporate sponsorships in the UK, and have consistently pioneered every area of sponsorship since the team was established in 2001.

q

Strategy

We place strategy at the heart of our real-world planning approach. Our experienced team have designed a unique approach – called Convergence Planning – to help clients navigate their way through an increasingly complex media ecosystem.