The Sky is the limit
What does a beloved brand, an innovative idea and an out-of-the-box execution have in common? A marketing campaign that wins big. Very big.
Reinventing the way Canadian clients invest in their media and stricking many prizes along the way, Carat Canada clearly showed off its colors, in real time.
To promote the range of Sico paint available at Réno-Dépôt hardware stores throughout Quebec, Sid Lee’s recently-revealed innovation lab developed an outdoor billboard in partnership with Carat Canada, with a sensor that could detect the colour of the sky. The sensor then matched the colour to a shade of Sico paint, with the the swatch and paint name displayed on the board in real-time.
Carat Canada press coverage:
Photo credit: Sid Lee