The Sky is the limit

5/12/2015

What does a beloved brand, an innovative idea and an out-of-the-box execution have in common? A marketing campaign that wins big. Very big.

the sky festival of media prize media in canada strategy online prix média carat canada réno-dépôt
http://carat-cdn.azureedge.net/media/3049/the_sky_e_square.jpg

Reinventing the way Canadian clients invest in their media and stricking many prizes along the way, Carat Canada clearly showed off its colors, in real time.

To promote the range of Sico paint available at Réno-Dépôt hardware stores throughout Quebec, Sid Lee’s recently-revealed innovation lab developed an outdoor billboard in partnership with Carat Canada, with a sensor that could detect the colour of the sky. The sensor then matched the colour to a shade of Sico paint, with the the swatch and paint name displayed on the board in real-time.

This article was first published on Strategy.

Click here to see the making-of video

Carat Canada press coverage: 

Marketing Magazine, Marketing Awards

Grand Prize, Prix Média (article in French only) 

Photo credit: Sid Lee

 

 

the sky festival of media prize media in canada strategy online prix média carat canada réno-dépôt
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