VIDEO: 'BRANDS IN THE AGE OF CULTURE'
Carat has partnered with AdNews to put together an exciting roundtable of media & marketing minds to break down the challenge for brands operating in the 'Age of Culture’.
In the information age, consumers are increasingly savvy when it comes to marketing. Today, consumers know more about the products, services and brands that interest them than ever before, which makes culture more important to building brands than category.
Check out the video here.