Carat Wins Mondelez Following Global Review


Mondelez has announced that Carat has been appointed to be its media partner across Europe, APAC and North America.

Building on the firm foundations of our partnership in Continental Europe and Asia-Pacific, this appointment now includes the addition of North America, the UK & Ireland, Adriatics, and India. Carat has also been named Global Strategic Category Lead across all of Mondelez’s global categories of Chocolate, Gum & Candy, and Biscuits.

The scope includes globally-respected brands such as Oreo, Belvita, Ritz, Trident, Cadburys, Milka and Toblerone.

Doug Ray, Global President and US CEO, Carat commented: "We are delighted to be expanding our relationship with Mondelez, with whom we’ve enjoyed a strong partnership across Europe and APAC for the past several years. Their mission to be fearless innovators in the digital economy is inspiring, and clearly aligned with our ambition to redefine the role that media plays in driving their transformative growth.”

Simon Ryan, CEO Carat AUNZ, said: “We are delighted to continue our long-standing relationship with Mondelez in Australia.

“Our team is excited about this next chapter in our partnership and to be a part of their media transformation and quest to be fearless innovators in the digital economy.”

In a statement, Bonin Bough, chief media and e-commerce officer, said centralising its media buying with both Aegis and SMG offers the business a “significant opportunity to drive enterprise-level efficiencies” that can be re-invested in its long-term growth.

“It also enables us to build our capabilities in key areas of our growth strategy, like e-commerce, content monetisation and data driven insights,” Bough said.

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