Carat Juice: Selfies for sale; Instagram UX Updates and a fresh new face for for The Weekend Australian

31/05/2016

The latest freshly squeezed trends and news from the world of media

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STRATEGICALLY MINDED

TREND: SELFIES FOR SALE

In a new form of data mining, a growing number of companies are paying their customers to take photos of themselves engaging in day-to-day activities. Start-up Pay Your Selfie pays between 20c and $1 to users who submit selfies of activities such as eating breakfast or cleaning the bathroom. The company then gathers insights from thousands of photos and reports back to brands on consumer behaviour. In one example, US toothpaste brand Crest discovered a huge spike in people using the product between 4-6pm, in pursuit of 'happy-hour fresh-breath'. Crest then used these insights to inform the times of day to anchor their social media campaigns. Services like Pay Your Selfie brings us one step closer to closing the gap between claimed and actual behaviour and is already leading to actionable insights for brands.

JETBLUE STIRS WANDERLUST

With the incessant messaging and bright lights of New York, it becomes difficult for advertisers to stand out among the chaos. JetBlue have taken billboard advertising to the next level by combining live traffic data and active flight schedules to display the exact travel time it would take for onlookers to reach dreamy holiday destinations. The billboard switches between screens which provide drive time to JKF and flight time to a variety of different JetBlue destinations, ultimately stirring and inspiring the travel bug.
 

A PICTURE IS WORTH A THOUSAND WORDS

Images do speak louder than words. In collaboration with Brazilian agency AlpamBBDO, Getty Images has recreated four famous faces built entirely from a collage of stock images. The 'Endless Possibilities' campaign took four months to complete and consisted of the agency sifting through images found only in Getty's stock-art database. The initiative demonstrates not just the scale, but also the rich quality of Getty's content library. And the result? Four digital doppelgangers - Prince Charles, the Dalai Lama, Pope Francis and Angela Merkel.

 

SOCIALLY SAVVY

INSTAGRAM UPDATES IMPROVE BRAND UX  

Following in Facebook's footsteps, Instagram has recently provided several tweaks for business pages. The new business profile is a clean response to the cluttered biographies of late (taglines, sales, email address, website, relevant emojiis). Their solution: contact and location buttons, and in-built categorization. This new format allows for brands to maximize their profile presence whilst not compromising on necessary information. Ultimately, this is a sign that Instagram is dedicated to providing better user experience for businesses and customers in the future.

YOUTUBE RED LANDS IN AUSTRALIA

This month, Google's YouTube Red (not to be confused with RedTube) launched in Australia. For an introductory price of $9.99 users can remove ads, download videos for later viewing and play videos in the background on mobile devices. Users will also receive access to Google Music, a direct competitor to Spotify. Conversely, if you’re already a subscriber of Google Music, you will receive YouTube Red for free. Australia is the second market to receive the service after the US. How the new offering will affect brands and content creators remains to be seen.

 

TRADING PLACES

TEN CONFIRMS DEAL WITH WIN

After a regional television reshuffle this year, all the cards have finally been laid out. Network Ten has confirmed a five-year content deal with the WIN network, securing a higher affiliation fee than what they'd previously had with Southern Cross - who have since signed a deal with the Nine Entertainment Co. The deal, which begins on July 1st, has eased the rocky relationship with NEC of late and satisifed WIN's Bruce Gordon who is the largest and longest-standing stakeholder in TEN.
 

NEW LIFE FOR WEEKEND AUSTRALIA MAGAZINE

The revamp of the Weekend Australian Magazine now boasts an extra 20 pages of lifestyle content exploring food, wine, gardening, motoring, travel and fashion. The refreshed design and additional columns can be enjoyed in a new digital magazine format, promising a rich reading experience for readers across all devices. The Weekend Australian is the biggest driver of paper sales on the weekend and has a readership of 490,000. The recent investment demonstrates a continued commitment to print journalism.

 

CLIENT NEWS

CARAT IS RANKED AUSTRALIA'S TOP AGENCY BY RECMA

We interrupt this client news section with an urgent, and very exciting, announcement. Testament to our wonderful clients and the great work we’ve been doing together, Carat Australia has been named Australia’s number one media agency by global independent reporting company, RECMA, in their April 2016 Network Diagnostics Report. The qualitative report, conducted three times a year, evaluates success against multiple metrics including new business wins, client retention and loyalty, specialist staff counts, and diversified services. Carat Australia claimed the title from OMD Australia.

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