Carat Australia Kickstarts 2016 with No.1 Media Agency Ranking in 2015 New Business League

05/02/2016

Carat Australia has again been named the No.1 media agency in the 2015 New Business League table, as published by R3, making it our second consecutive year at the top of the table.

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Conducted across sixteen of Australia’s leading media agencies, the New Business League is a market-wise monthly tally of the agencies’ new business acquisitions. 

In 2015, Carat Australia added considerable value to its client portfolio, welcoming several new clients including Medibank, Asahi, V8 Supercars, Barbeques Galore, University of Western Australia, Brownes Dairy, and TAFE WA.

CEO of Carat Australia, Simon Ryan said, “I am proud of the team at Carat and what we are delivering for our clients: a solid media communications offering that is delivering real business benefit through our command of convergence. The result is our continued growth, as seen by R3, which clearly demonstrates the validity of our approach and the benefits to our valued clients.” 

This result comes off the back of a successful eighteen months here at Carat, including being named B&T’s ‘Media Agency of the Year’ and ‘People’s Choice Agency of the Year’ for 2015.

R3 is the leading independent consultancy focused on tracking agency performance and marketing ROI. R3’s methodology for the New Business League is a compilation of the most recent data supplied by 26 multinational agencies on a monthly basis.  The report is balanced against client estimates and Nielsen ADEX (advertising expenditure data), discounted to appropriate levels and then converted to revenue estimates.

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