Carat Australia Appointed V8 Supercars New Media Agency
Carat Australia, a market leader in digital and diversified media solutions, has announced that V8 Supercars has joined their client portfolio with estimated billings over $7M. The win was a combined effort from the Carat Sydney, Brisbane and Melbourne teams.
Carat the #1 Australian media network, according to RECMA, aims to redefine media and create better client business value through its command of media convergence. Carat is leading and shaping the industry using media in new ways to deliver business value to clients.
Simon Ryan, CEO Carat Australia said of the win, “V8 Supercars is a great partner for us and we are thrilled to be working with James and his experienced team. V8’s has a great line-up for 2015 and beyond, we look forward to strengthening our partnership along with working with them on broader content opportunities”.
James Warburton, CEO of V8 Supercars welcomed the appointment.
“Simon and his team demonstrated a strong understanding and affinity to V8 Supercars. We look forward to working with Carat, broadening the appeal of the sport and focusing on our strategic framework for the future”.
Carat welcomes V8 Supercars, Australia’s premier motor sport to its impressive stable of clients including Mastercard, Woolworths, David Jones, Disney, L’Oreal and Mondelez.
About V8 Supercars
The V8 Supercars Championship is one of the world’s best and most competitive motorsport categories. V8 Supercars is considered the third largest sport in Australia. In 2015 there are 15 events nationally, many of them the largest in the country, attracting up to 300,000 fans trackside. In 2015, V8 Supercars produces its own television content for FOX SPORTS, TEN and a network of international broadcast partners reaching 206 million people. The Ford vs Holden battleground of the last 20 years has been supplemented by new manufacturers and investors in Nissan Motorsport racing four Nissan Altimas, Erebus Motorsport racing two Mercedes-Benz E63 AMG V8 Supercars and Volvo Polestar Racing with two Volvo S60 V8 Supercars.