Building brands: a long-term perspective

28/11/2016

In this guest post, Mark Pinney, head of strategy at Carat WA, uses Leonard Cohen's song 'Hallelujah' as an example of how building emotion into strategy can provide brands with longevity and success.

http://carat-cdn.azureedge.net/media/6932/mark-pinney-pic_october-7th-2016_black-shirt-2_square.jpg
^Back to Top