Carat creates innovative media campaigns that work across platforms and deliver real business value
We are able to leverage the unique Operating Model of our holding company, Dentsu Aegis Network, in each and every market. Our single P&L structure allows us to draw on the capabilities of our sister companies, including dedicated Out Of Home, Digital Performance, Marketing Effectiveness and Creative agencies, to access world-class specialisms and create bespoke teams to meet specific client needs.
We are scalable, specialist and integrated.
Communications Strategy & Planning
Our unique Convergence Planning approach delivers comprehensive ecosystem plans that integrate relevant channels, effective content and valuable experience across Bought, Owned and Earned Media. With strategy at the heart of our real-world approach, we have designed a process that allows our clients to navigate complex media ecosystems seamlessly.
We create bespoke consumer behaviour insights based on our market-leading proprietary survey CCS and other proprietary research tools. We provide sophisticated market analysis and strategic recommendations, including clusters, industry and geographical segmentations.
Our mission is to reinvent the supply side. We create innovative, consistent and scalable buying and investment capabilities and media owner partnerships on a global scale, delivering a demonstrable uplift in media performance and a positive impact on business outcome for clients.
Global Media Partnerships
Because we have a complete understanding of our clients’ business and their relationship with media, we can ensure maximum benefits for both parties. By being flexible and very specific for each client, we have set new standards in delivering global media partnerships.
Branded Content & Product Placement
We design, plan and execute bespoke on- and offline branded content platforms and productions as part of integrated communications strategies. We plan and negotiate long-term partnerships and placement based on brand values and strategy.
We develop content strategies that help accelerate business and brand value throughout our clients’ integrated media ecosystems, and oversee their delivery, often in close conjunction with internal and external agencies and partner stakeholders.
In an increasingly converged world, we optimise campaigns based on how consumers use mobile devices. By identifying gaps in existing strategies we create content to drive relevant traffic and optimise existing platforms from a conversion and SEO perspective and tweak paid campaigns to ensure they drive maximum value. Carat has a track record of delivering outstanding work in the mobile space.
Search Engine Marketing
We work with iProspect to deliver cross-channel expertise, advanced analytics and home-grown technologies that ensure you receive advice and execution tailored to your specific needs. We provide bespoke solutions that guarantee improved performance across the largest, most complex search programmes and increase ROI while freeing up resources for strategy and planning.
We design, create and manage fully integrated social media platforms, online PR strategy and campaigns for our clients, with the ability to analyse, monitor and optimise brand presence and reputation online. We moderate and monitor social media conversations inside the largest online communities to drive engagement.
Web analytics is critical to any business’ understanding of their media campaigns. We can maximise data management and efficiency to ensure clients profit from meaningful and relevant insight.
Direct Marketing & CRM
We design and create everything from basic campaigns to full CRM systems, including customer platforms and communication systems, both on- and offline.
Out of Home
We understand how best to integrate out-of-home advertising into a client’s wider media ecosystem, and we work closely with our sister agency, Posterscope, to understand how consumers use emerging and evolving technologies.
Our best-in-class trading desk allows clients transparent, precisely targeted and timely multi-platform media strategies. We partner with leading media platform technologies to create and manage audiences across channels, including display, video, mobile and social, and leverage client data, effective third party sources and our own insights to deliver tangible results.
We specialise in fresh thinking to develop effective activation platforms that inspire and engage consumers.
More About Carat
Carat Australia attracts people who are brave; who want to challenge what has gone before; people who want to be the catalysts for change for our clients. Find out more about our leadership team.Read More →
We redefine the value of media through our command of convergence.Read More →