Our Leadership

Carat Australia attracts people who are brave; who want to challenge what has gone before; people who want to be the catalysts for change for our clients. Find out more about our leadership team.

Paul Brooks

Paul Brooks

CEO - Carat Australia & NZ |

Show Bio Hide Bio

Paul’s media career of over twenty years spans both the UK and Australia, with his sound commercial acumen honed at some of the world’s largest agency groups, including Dentsu Aegis Network and GroupM. Previously the President of DAN’s media investment arm, Amplify, Paul joined Carat ANZ as CEO in September 2016, bringing with him a wealth of experience across a diverse range of clients and categories. Well-respected for his proven investment expertise within the industry, Paul is now at the helm of Australia’s largest marketing communications group, Carat Australia.

When not at work, Paul can be found enjoying life on the Northern Beaches with his wife and three children. An avid sportsman and clearly skilled multi-tasker, Paul also loves to spend time cycling, running, skiing and playing golf.  

Sam Hegg

Sam Hegg

Chief Strategy Officer | Carat Australia

Show Bio Hide Bio

With over 14 years experience at media agencies in both the UK and Australia, I have been fortunate to operate across numerous categories and agency functions. Having worked with category leaders in FMCG, Finance, Auto, Gambling, Insurance and Entertainment, my experience has given me the opportunity to understand how communications can influence a consumer and drive a business forward.

With a passion for collaboration, pushing the boundaries of media and a focus on the consumer, my career has led me from an implementation and client management function to a strategic thinker. I am currently the Chief Strategy Officer for Carat Australia.

As an Englishman living in Australia, I have immersed myself in the ways of a Melbournian by adopting an AFL team and to my surprise am thoroughly enjoying the sport. With a beautiful wife Emma and three young boys, Alfie, Jude and Bobby, parenthood is proving to be both the most challenging and rewarding thing we have ever done!

Sarah James

Sarah James

Chief Digital Officer | Carat Australia

Show Bio Hide Bio

I have been working in digital media for over 10 years and like to think of myself as a digital native even though I was born in 1980! My experience commenced client side at Mercedes-benz where I was managing their website content and online enquiries. After a year there I wanted to explore more broadly digital as a media driver and so I joined Mediacom.

Over my 6 years at Mediacom I worked across FMCG, Retail, Insurance, and Alcohol & Beverage in the Melbourne office before transferring to the NYC office for 18 months. Whilst in NYC I worked on the Hasbro account before moving into a BDM role where I developed a new content division that was launched only 2 months after I left. I joined Carat on my return from NYC as the Head of Digital in Melbourne.

Now in my role as Chief Digital Officer I drive the digital agenda across offices and more specifically work with our technology partners, Global Media Partners & Digital agencies to bring our clients the latest and greatest in the world of digital!

Adriana Colaneri

Adriana Colaneri

Chief Marketing Officer | Carat Australia

Show Bio Hide Bio

My career in media and communications spans 19 years, in that time working with Australia's top agencies and leading brands. My diverse client experience includes Mattel, Bet365, Schweppes, Cadbury, Myer, and L'Oreal Paris. 

I have been part of the Carat leadership team in Melbourne for the past 10 years and joined the corporate team as National Head of Marketing & Values in 2014. Previous to Carat, my agency experience includes Mediacom, Zenith Optimedia, Mindshare and George Patterson Bates Melbourne.

I am a creative thinker who combines this skill with analytical and business acumen. Understanding how to drive strategic media ideas, seeing them through to activation with team management and collaboration with key partners.

My current role is Chief Marketing Officer focused on driving Carat's reputation and position as a market leader to clients, top talent and the wider business community.

Passions outside of work include my 2 beautiful daughters, travelling, fashion, good coffee, red wine and collecting art and photography books.

Ashley Earnshaw

Ashley Earnshaw

Chief Investment Officer | Carat Australia

Show Bio Hide Bio

I started my media agency career in the UK 12 years ago and for the past 7 years have been in Australia, first with GroupM and now as part of the Aegis group with Carat. I joined Carat as Head of Investment to deliver the best results for our clients. My passion has always been investment and over the course of my career I have been able to work across all categories and clients, including Automotive, Government, Entertainment, Finance and Retail. My focus within investment has been trading, implementation planning and also strategic partnerships, activation and brand integration. The current marketplace is moving at unprecedented pace of change and I enjoy making sense of that change for clients and embracing new solutions for their media.

 

Outside of work I enjoy getting outdoors cycling, hiking and running to balance out my equal passion for food and travel. As a Englishman, I still follow the EPL and Manchester United who are my team.

Joseph Pardillo

Joseph Pardillo

Managing Director | Carat Melbourne

Show Bio Hide Bio

I have been living and breathing the world of media, marketing and advertising since learning the ropes from University life (RMIT – Business Advertising).

With over 17 years embracing all corners of the industry including media management, brand development, sponsorship activation, business strategy, people management and even a taste of media sales (as Group Sales Manager at the SevenWest Media Group), I now channel all of this experience spearheading the Carat Melbourne office as Managing Director.

Outside of work, I very much enjoy all sports, travelling with the family, learning new things and engaging in new life experiences, food and wine... and when finally putting the feet up after a hard day’s work, watching more sport!

Dan Sinfield

Dan Sinfield

Managing Director | Carat Sydney

Show Bio Hide Bio

I have spent close to 20 years working for media agencies in both the UK and Australia.  I started my career at OMD UK and subsequently spent the last 11 years in Australia working for Mindshare and OMD Australia before moving to Carat as Managing Director of our Sydney office in October 2014.

My experience spans the core disciplines of trading, planning and strategy and categories from FMCG to Finance.  I am a people focused practitioner who has driven results through effective team management.

I love spending time with my wife and three children and try to set myself a fitness goal each year, completing a Half Ironman this year. 

Gabriela Merrick

Gabriela Merrick

Managing Director | Carat Brisbane

Show Bio Hide Bio

My 20 year career spans agency roles, in Sydney and Brisbane. I have worked in agencies including Merchants, ZenithOptimedia and now Carat Brisbane as the Managing Director.

I have worked with nimble, challenger brands including Virgin Blue and Virgin Mobile and honed my strategic skills on large FMCG accounts such as Nestle. Each role provided different experiences and learning, all serving to strengthen my passion for the ever changing nature of our industry.

I thrive on the knowledge that every day is different and offers up an opportunity to learn something new.

Outside of work, my time is spent with my son and family. Living by Bramble Bay in Brisbane offers so many choices and weekends are filled with bike riding, walking the dogs or simply enjoying being by the water.

Adam Marshall

Adam Marshall

Managing Director | Carat Perth

Show Bio Hide Bio

 

I originate from the UK and have worked in the industry for over 20 years.

 

In 1999, I worked at Initiative Media London where I worked as Group Controller of the Unilever Foods division. In this capacity, I won Unilever’s inaugural Media Person of the Year award in 2004 and also bought the world’s first interactive television commercial.

 

In 2005, I moved to GCap Media, Europe’s largest commercial radio network as Head of Trading Strategy. During his time at GCap, I was able to produce 5 million GBP worth of cost savings to the company: equivalent to 25% of the company’ annual profits.

 

After immigrating to Australia in 2006, I launched Maxus Perth as joint Managing Partner becoming Managing Director in 2008. During my tenure Maxus won over AUS$20m of new business and became the most awarded media agency in Western Australia.

 

In December 2009, I was appointed Managing Director of OMD WA. During my tenure, the agency had doubled in size to become one of the 15 largest media agencies in Australia bringing back to WA national accounts such as iiNet, HBF and Tourism WA, as well as retaining the strategically critical WA Government account. OMD WA was the Campaign Brief WA Media Agency of the Year for 2012 and 2013.

 

In 2013, I moved to Singapore to become Head of Trading Asia Pacific for Mindshare. In this capacity I was responsible for over US$4.3bn of annual media investment with a portfolio over 500 clients. I led the APAC team of over 1000 media buyers located across 16 countries.

 

I have been Chairman of the WA Advertising Charity; Oasis, Champion of the Perth Advertising and Design Club as well as a guest lecturer at ECU, Curtin and Murdoch Universities. In my spare time, I enjoy playing with my young kids and watching Arsenal FC win.

 

Georgie Nichols

Georgie Nichols

General Manager | Carat Sydney

Show Bio Hide Bio

My passion for media and marketing spans an 18 year career working across a host of dynamic brands including Telstra, Optus and Procter and Gamble for which I led strategy across EMEA. My experience combines the unique advantage of having worked both Client and Agency side enabling a unique understanding of the challenges that face Media and Marketing professionals on both sides of the fence, and how best to leverage all relationships to drive business growth and success for Clients and their Agencies.

My agency experience spans Strategy, Trading and Business Management and Development roles with Clemenger Sydney, Starcom Mediavest London, George Patterson Bates Sydney and OMD Australia. Prior to OMD, I spent 6 years Client side heading up Media for Telstra. I joined Carat Sydney as General Manager in January 2015 with a focus on building a people first culture, which inspires customer led solutions that deliver business growth for our clients.

Away from the office I love keeping fit, indulging in great food and wine (hence the need to keep fit!), travelling and spending time on the northern beaches with my husband, our 2 gorgeous girls and my 13 nieces and nephews. I am also a big believer in constant self-development, and am completing an MBA through MGSM.

Catherine Krantz

Catherine Krantz

General Manager | Carat Melbourne

Show Bio Hide Bio

As a member of the team who launched Carat in Melbourne back in 2001, I have over 15 years’ experience in media and communications. In that time I have worked with market leading brands in categories including FMCG, Automotive, Retail and Entertainment.

In my current role of General Manager of Carat Melbourne, I am responsible for attracting, retaining and developing the best talent in the market. We understand the value our people can bring to our client’s business and the importance of keeping them motivated, inspired and happy in their jobs.

At home, I enjoy looking after my 3 young children spending weekends at swimming lessons, birthday parties and at the park. I love to cook, watch great films and read gossip magazines (when I get the time!).

Laura Bartal

Laura Bartal

Head of Strategy | Carat Melbourne

Show Bio Hide Bio

I joined the Carat team in January 2012, bringing with me over nine years experience across a breadth of media disciplines. Throughout my career, I’ve worked with category leading brands across the entertainment, finance, auto, FMCG, Retail and non-for-profit sectors. As Head of Strategy in Melbourne of one of the most comprehensive strategic offerings in Australia, I’m afforded the opportunity to collaborate every day with the best in the business, from marketers, to agency partners and colleagues.

Driven by an innate sense of curiosity – and a background in empirical science – I am compelled to understand the ‘how’ and ‘why’ of everything. In terms of my role at Carat, this translates to a passion for sound consumer understanding;  translating the ‘human truth’ into actionable insights and business value.

My weekends are typically filled with family, friends and food, in no particular order. A serial ‘hobby-adopter’, I am forever doing short courses – the latest being Spanish – in an attempt to both broaden my mind and ensure I am able to order wine correctly when indulging my other passion, travel.

 

Christine McKinnon

Christine McKinnon

Head of Insight | Carat Australia

Show Bio Hide Bio

People and brands are my obsession.  Over the course of my career, I have been lucky enough to work with some of the greatest brands in Australia, across great agencies being mentored by industry icons.  My career evolved from school breaks spent at McCann Erickson to a being a Strategist at George Patterson Bates, to a Group Account Director at Zenith on Optus Communications.   I then returned to Strategy in the roles of Head of Strategy on Proctor & Gamble at Mediacom and then Strategy Lead at Initiative across clients such as Sanitarium, Fairfax, and Hyundai.  For the last 5 years I have been at Carat first as Sydney Strategy Lead and currently as Head of Insights – a role that fulfils my love of people, brands and connecting our clients to them.

Outside of work my love of people is dominated by three little people under 10 and life is a constant journey of surprise and delight, fairies and pirates, dancing and swimming lessons and homework!  My personal passions include writing, cooking, and psychology.  I am currently completing a bachelor of Psychology and also studying Innovative Consumer Research Techniques. 

Rhys Gower

Rhys Gower

Head of New Business | Carat Sydney

Show Bio Hide Bio

I’ve been in the industry for almost 20 years now, during which time I’ve worked right across the Account Management, Strategy and Trading spectrum,  gaining invaluable experience in Retail, FMCG, QSR, Finance, IT/Tech, Automotive, Beverages, Tourism and Entertainment along the way.

I started my career in Brisbane on the sales side, before jumping the fence when I moved overseas, ironically to Carat London where I spent a fabulous 7 years. Upon returning to Australia I had a long stint at Mindshare in both Local and APAC client management, before moving to OMD then joining the Carat team in May 2015. It’s great to be ‘home’ again, and working with such a motivated, dedicated and results-focused team.

It can’t all be about work though, so time with my wife and young daughter is what it’s all about. I’m also involved in an endless pursuit to become a passably capable skier.