We create bespoke consumer behavioiur insights based on our market-leading proprietary survey CCS and other proprietary research tools.
MEDIA & MARKET RESEARCH
We produce comprehensive mapping of consumers' relationships with communications across bought, owned & earned media based on bespoke insight. We commission bespoke research on developments of different media both on and offline. We also provide sophisticated market analysis and strategic recommendations including industry and geographical segmentations.
STRATEGY & PLANNING
Carat offers integrated communication planning based on our market-leading global process and practice ICP and our proprietary CCS global consumer attitudes and media usage survey. We offer a comprehensive ecosystem plan and deliver measurable integrated communications solutions that deliver business value to our clients.
DIGITAL MEDIA
We plan and buy all digital media including custom negotiated media owner deals, cost commitments and leverage integrated communications planning using client customised tools. We drive innovation of new media applications in the online space.
SOCIAL MEDIA
We design, create and manage fully integrated social media platforms, online PR strategy and campaigns for our clients, with the ability to analyse, monitor and optimise brand presence and reputation online.
MOBILE MEDIA
Powered by Isobar Mobile, we design, plan and produce complex and bespoke mobile applications, games, facilitate partnerships with key players and build mobile commerce solutions. We offer result oriented optimisation, tracking, analysis and reporting.
SEARCH
Powered by our sister agency, the global market leader in search iProspect, we deliver advanced performance marketing programmes including analysis and commitment. We also deliver copy analysis and optimisation. In organic search, we completely manage, create or shape organic search presence online for our clients.
OFFLINE MEDIA
As the world's first independent media agency, we have the ability to plan and buy all online media including custom negotiated media owner deals, cost commitments and leverage integrated communications planning using client customised tools. We drive innovation of new media applications in the offline media space.
SPONSORSHIP & EXPERIENTIAL
We plan, create and negotiate unique media and event sponsorship deals and programmes, making proactive recommendations to our clients. We also design and project manage bespoke elements; negotiate and organise unique venues and partnerships and design, plan and execute multi-market event programmes.
BRANDED CONTENT & PRODUCT PLACEMENT
We design, plan and execute bespoke on and offline branded content platforms and productions in line with integrated communications strategy. We plan and negotiate long-term partnerships and placement based on brand values and communication strategy.
DIRECT MARKETING & CRM
We design and create everything from basic CRM campaigns to full CRM systems including customer platforms and communication systems. We run on/offline direct marketing campaigns.
OUT OF HOME
We plan and buy all offline media including custom negotiated media-owner deals, cost commitments and leverage integrated communications planning using client customized tools. We drive innovation of new media applications in the out of home space.
MEDIA BARTER
We plan, negotiate and create one-off and long-term barter deals with clients assets to attain media space, media partnerships or other media value.
MARKETING CONSULTANCY AND ANALYTICS
We conduct comprehensive brand and marketing analysis and strategy including modeling and reporting.